Average ecommerce site conversion rates are about 2.5%, however, according to Nielsen/NetRatings Retail Report for January 2008, many retailers in the US at least do far better than that.
The Top 10 online retailers in the U.S based on conversion rates were:
Coldwater Creek, 13.3%
Office Depot, 12.4%
Lands’ End, 11.5%
Although, as I’ve mentioned before, QVC site visitors have already been pre-sold the item by watching TV and are coming deliberately to buy, rather than to browse. In which case its maybe not such a good stat as 87.2% dont buy….
Web Analytics. Its all about interpretation….