organic/search

SEO without the mystique

Q: Is SEO still worth it now that AI answers questions directly?

Yes, and it matters more than before. AI assistants and AI Overviews draw on pages they can crawl, parse and trust, so the same technical foundations and content quality decide whether you are the source being summarised or the competitor is.

Q: Can you fix SEO on a WordPress site?

Yes. WordPress is the platform I work with most: theme and plugin conflicts, bloated page builders, indexation problems from archive and tag pages, slow Core Web Vitals and redirect chains after a redesign.

Search engines need to reach your pages, understand what each one is for, and have a reason to prefer it. Most SEO work is simply removing the obstacles to those three things.

Ask for an SEO review

What an audit usually turns up

Several pages competing for the same search, splitting the signals between them.
Important pages buried four clicks deep with almost nothing linking to them.
Titles and headings written for the brand rather than for what people type.
A redesign that changed every URL without redirects, discarding years of accumulated authority.
Thin archive, tag and filter pages consuming crawl budget and diluting the site.
Slow pages on mobile, where most of the traffic and most of the impatience is.

scope

What the work covers

Technical SEO

Crawling and indexation, canonicals, structured data, XML sitemaps, robots rules, Core Web Vitals and the render issues that hide content from search engines.

Architecture and internal links

Organising the site so that importance is obvious — to visitors and to crawlers — and so the pages that earn money are not the hardest to reach.

Keyword and intent research

Mapping what people actually search to the pages that should answer them, separating research queries from buying ones, and finding the gaps competitors have left.

On-page and content briefs

Titles, headings and copy that match the query, plus briefs your writers can work from — covering the questions a page must answer to deserve the ranking.

WordPress optimisation

Theme, plugin and page-builder issues, permalink structures, redirect management and speed work on the platform most small business sites run on.

Local SEO

Google Business Profile, local landing pages and consistent listings for businesses that need to be found in Oxford, Oxfordshire and the surrounding towns rather than nationally.

Migrations and redesigns

URL mapping, redirect plans and post-launch monitoring, so a new site keeps the rankings the old one earned.

reputation

Reputation in the results

What appears alongside your brand name matters as much as where you rank for products. That means reviewing the pages that surface for your own name, strengthening the properties you control, and building the credible third-party mentions that both search engines and AI assistants treat as evidence. This work now overlaps heavily with AI search optimisation.

Discuss your site

questions

SEO questions I get asked

How long does SEO take to work?

Technical fixes can show within weeks. Rankings for competitive commercial terms usually take months, because they depend on content being published, indexed, and then earning links and mentions. Anyone promising faster than that is selling something else.

Is SEO still worth it now that AI answers questions directly?

Yes, and arguably it matters more. AI assistants and AI Overviews draw on pages they can crawl, parse and trust, so the same foundations decide whether you are the source being summarised or your competitor is.

Can you fix SEO on a WordPress site?

Yes — it is the platform I work with most. Typical jobs are theme and plugin conflicts, bloated page builders, indexation problems from archive pages, slow Core Web Vitals, and redirect chains left behind by a redesign.

Do you do local SEO for Oxfordshire businesses?

Yes. For a business selling to one area, the work is different: Google Business Profile, consistent listings, location pages that are genuinely useful rather than templated, and reviews. It is usually faster to see results than national SEO, because the field is smaller.

Do you build links?

Not by buying them. Coverage earned through genuinely useful content, digital PR and existing relationships holds its value; bought links are a liability waiting to be repriced.