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Online retailers receiving less traffic from paid search

A new report from Hitwise suggests that the amount of traffic that online retailers receive from paid search – i.e. from sponsored or paid for links on search engines has fallen over the last 12 months. During March 2009, 8.9% of all UK Internet visits to online retailers came from a paid search listing, down from 10.1% in March 2008. Interesting….as net users become more sophisticated are they eschewing PPC ads?

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