The channel you already own

Search rankings move and ad costs rise. An email list is the one audience nobody can reprice or take away from you — as long as the mail arrives and is worth opening.

Review my email programme

What holds most email programmes back

One newsletter sent to everybody, so the message suits almost nobody.
No welcome sequence, wasting the moment when interest is at its highest.
Abandoned baskets and abandoned enquiries left to go cold with no follow-up.
Domain authentication half-finished, quietly pushing mail into spam folders.
Years of unengaged addresses dragging down deliverability for everyone else.
Reporting that stops at open rates and never reaches revenue.

scope

What the work covers

Automated flows

Welcome sequences, basket and browse recovery, post-purchase follow-ups, renewal and re-engagement messages — the emails that run without anyone writing them each month.

Segmentation

Splitting the list by behaviour and value rather than guesswork, so buyers, browsers and dormant subscribers get different messages.

Deliverability

SPF, DKIM and DMARC set up correctly, sending reputation checked, and list hygiene put on a schedule instead of happening once in a crisis.

Consent and UK GDPR

Sign-up forms, consent records and preference handling that stand up to scrutiny, without making it needlessly hard to subscribe.

Templates and testing

Templates that render on real devices, subject line testing run properly, and send-time decisions based on your data rather than a blog post's averages.

Platform migration

Moving between Mailchimp, Klaviyo, Brevo, Campaign Monitor or similar, keeping automations, consent status and history intact.

measurement

Judged on revenue, not opens

Open rates became unreliable the moment mailbox providers started pre-fetching images, and they were never a business metric anyway. Email campaigns are tagged consistently so they appear correctly in your analytics, and reporting shows revenue and enquiries per send, per flow and per segment. The analytics work and the email work support each other directly.

Talk about your list

questions

Email questions I get asked

Why do my emails go to spam?

Most often because domain authentication is incomplete. SPF, DKIM and a published DMARC policy are now effectively required by the large mailbox providers. After that, the usual culprits are old addresses that no longer open anything, and sending to people who never really opted in.

How often should I email my list?

Often enough that people remember subscribing. For most businesses that is somewhere between fortnightly and monthly — but automated messages triggered by what someone actually did will out-earn the newsletter schedule regardless of its frequency.

Which email platform should I use?

The one that matches how you sell. Ecommerce businesses usually need product and purchase data flowing in; service businesses often need little more than reliable sending and simple automation. The platform matters far less than what you send.

Is my old list still legal to email?

It depends on how the addresses were collected and what people were told at the time. Where consent records are thin, a re-permission campaign is usually safer and produces a smaller list that performs better.