I was talking earlier today with a client who felt his products sold better when he demonstrated them at industry shows, which was the reason he felt his ecommerce site wasn’t converting. We talked about digitising his demonstration videos and putting them online – easily done, and could work really well for him. Then I read this story online, which ties in very nicely with what I was thinking about…
Nearly half of online shoppers are disappointed with purchases, a study reveals.
Vzaar.com, the free site which allows eBay sellers to add video to their listings, has been researching Internet shopping, and found that nearly half (46%) of all online shoppers have bought something only to find that it wasn’t what they thought.
Not surprisingly, they’re extolling the use of video, with key findings of the research being that 58% of respondents thought that sites using video were more professional, 52% saying that seeing a video made them more likely to buy, and 42% having more trust in a site using video.
Not only that, but one in five would be willing to pay 10% more for goods at a site which offered more interactivity. Vzaar also believes online retailers could make an extra £300 million of the Christmas period by using video in adverts and listings.
You don’t need Vzaar to do this though. This guy really makes the concept work for his site selling torches online using youtube.