Americans are becoming avid blog readers, with 32 million getting hooked in 2004, according to new research.
The survey, conducted by the Pew Internet and American Life Project, showed that blog readership has shot up by 58% in the last year. Some of this growth is attributable to political blogs written and read during the US presidential campaign. Despite the explosive growth, more than 60% of online Americans have still never heard of blogs, the survey found.