Analytics & measurement
GA4 that reports real conversions, tag management that does not double-count, and dashboards a non-technical board can read.
analytics →independent consultancy · oxfordshire
Marketing you can actually measure.
Websites, analytics, paid search, email, SEO and AI search — handled by one consultant who reports the numbers straight, including the ones you would rather not hear.
one customer · five touchpoints
Nobody buys from a single channel.
A typical customer meets you four or five times before they spend anything. Each service below covers one of those meetings — and every one of them lands on the same website, which is either doing its job or quietly losing you the sale.
- organic/search They search A question gets typed. You either rank for it or a competitor does.
- ai/assistant They ask an AI An assistant summarises three suppliers. Being one of the three is a job in itself.
- cpc/google They see an ad Paid search catches the ready-to-buy moment — or burns budget on the wrong queries.
- email/campaign They get an email Most people leave without buying. Email is how you get a second chance at them.
- measure/all You see the truth Clean tracking tells you which touchpoints earned the sale and which took credit.
services
Six services, one consultant
No account managers, no handover to a junior team. You get the person who does the work.
PPC & Google Ads
Account audits, search-term cleanups, campaign builds and honest reporting on what each pound of ad spend returned.
ppc →Email marketing
Automations that recover lost sales, segmentation that stops list fatigue, and deliverability work so the mail lands in the inbox.
email →SEO
Technical audits, site architecture, content that matches search intent, and migrations that do not lose you rankings.
seo →AI search optimisation
Getting your business named and cited by ChatGPT, Gemini, Perplexity and Google AI Overviews — and measuring the traffic it sends.
ai search →Web design & CMS
Fast, modern, clean websites built to last, backed by twenty years of running WordPress and other CMS sites.
web design →how the work runs
Measure, fix, prove
Measure what is happening
Before anything changes, the tracking has to be trustworthy. That means checking conversions, filtering junk traffic, and agreeing which numbers actually matter to the business.
Fix the biggest leak first
Not everything at once. The audit ranks problems by what they cost you, and the work starts at the top of that list — whether it is wasted ad spend, a broken checkout step or pages nobody can find.
Prove it moved
Every change gets a before-and-after in your own reporting. If something did not work, you hear that too — that is the point of measuring properly.
what clients say
Twenty years of web experience
“Tremendously helpful in providing insight into SEO and practical SEO strategies.”
Allianz Insurance UK
“Knows her stuff, and is a pleasure to work with.”
MTV Networks
common questions
Straight answers
What does a digital marketing consultant actually do?
The job is to find where a business loses money online, and fix it. In practice that means checking the measurement is honest, then working on the channels that bring people in — search, paid ads, email — and the pages that turn visitors into customers.
Do I have to buy all six services?
No. Most projects start with one channel or a single audit. Analytics usually comes first, because without accurate tracking there is no way to tell whether anything else worked.
What is AI search optimisation?
It is the work of making a site easy for AI assistants such as ChatGPT, Gemini, Perplexity and Google AI Overviews to read, understand and cite. It overlaps with technical SEO, but rewards clear structure, strong entity signals, and mentions on the sources those systems already trust. More on AI search optimisation.
Do you work with businesses in Oxford and Oxfordshire?
Yes. The consultancy is based in Oxfordshire, so meeting in person in Oxford or nearby is straightforward. Most work is done remotely though, and clients are spread across the UK — location makes very little difference to how a project runs.
What size of business do you work with?
Small and mid-sized businesses, charities and in-house marketing teams that need senior help without hiring a full agency. Past work has ranged from single-founder sites to blue-chip brands.
How does a project start?
With a short call about what you sell and what is not working. If there is a useful piece of work, you get a written scope and a fixed price for it before anything begins.