iknowthe.net - Internet and Ecommerce Consultant

I came across two interesting and very different posts today.
The first
33 Website Success Metrics Instead of Rankings, Google PageRank and Traffic dismisses ranking as a KPI against a wide variety of other metrics, e.g bounce rate, backlinks, alexa rank, delicious bookmarks, tweets, and Technorati mentions.

The other is a great analysis of the 3 gigs or so of data that AOL released into the wild (briefly) a while back, showing the clickthrough rate per rank
Serp clickthrough rates.

In brief, the no. 1 site got 42% of the clicks, the no. 2 site got 12%, the no. 3 site got 8% - you get the picture.


Anything ranking below 10 gets the scraps.

Now I would never argue that a sites ranking is the be all and end of of success, but you’ve got to be at least in the game to get anywhere, and while I think that some social media activity is healthy for most sites, being found in Google is still up there with the top priorities for any serious website.

Matt Cutts: Gadgets, Google, and SEO ? Bigdaddy status update: almost there Matt Cutts, google employee and experts is saying that the big software upgrade at google is almost complete. It will be really interesting to see how Google changes after this..

So, today I am

No. 1 for the search “Ecommerce Consultant” in Yahoo

No. 1 for the search “Ecommerce Consultant” in MSN

No. 1 for the search “Ecommerce Consultant” in Altavista

I’m very impressed with Google Analytics so far.I was thinking of buying urchin for my Ecommerce Consultancy at one point, as I thought it was pretty good. Google obviously thought so too, since they went and bought the company so its especially nice to get it for free. I really like the overlays, as shown on my site (above). I tried to do a similar thing when I was at Amazon to calculate the value of a placement on various parts of the amazon homepage - it worked well, but I did it manually and it took a while to do. This is great to have, and even better for my Ecommerce clients.

Google Search Engine Optimization TricksEnter just the word http for your search to find the top 1000 PageRanked sites.Enter only www in your search to see how Google ranks the top 1,000 sites.Manually type the following prefixes and note their utility: