See other people in the store when shopping online
April 21st, 2008
Apple has filed a patent detailing its plans to make online shopping a more interactive experience. The patent states:
“one drawback of online shopping is that the experience can feel sterile and isolating. Customers in such an environment may be less likely to have positive feelings about the online shopping experience, may be less inclined to engage in the online equivalent of window shopping (e.g., will not linger in front of a display), and may ultimately spend less money than their counterparts who shop in physical stores.”
Very interesting, and a cool idea. But is it distracting if you are there to order a specific item, or would it encourage you to browse and spend more? I would love to see what they are planning.
Emma Kane is an Ecommerce Consultant with over 14 years internet experience.
April 21st, 2008 at 10:48 am
[...] Original post by Emma Kane [...]
April 21st, 2008 at 10:49 am
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