iknowthe.net | Internet and Ecommerce Consultant

A new report from Hitwise suggests that the amount of traffic that online retailers receive from paid search – i.e. from sponsored or paid for links on search engines has fallen over the last 12 months. During March 2009, 8.9% of all UK Internet visits to online retailers came from a paid search listing, down from 10.1% in March 2008. Interesting….as net users become more sophisticated are they eschewing PPC ads?

I’m quoted several times in The Bookseller magazine this month following an interview I gave a couple of months ago about managing customer expectations when delivering goods online.
Here’s a choice quote:

Have a read here.

Google Received 72 Percent of U.S. Searches in January 2009

via Google Received 72 Percent of U.S. Searches in January 2009.

Interesting research from Hitwise shows that search queries are also increasing in length. Time to update those keywords…