Google Wave
June 8th, 2009
Google Wave
Preview demonstration….
Bluetooth Proximity Marketing
June 5th, 2009
Bluetooth Proximity Marketing takes advantage of always on bluetooth in modern mobiles and allows advertisers to connect with customers in new and innovative ways. New Media Edge have just written a white paper regarding best practice in managing a bluetooth proximity campaign. The report costs £225 but I’ve a discount code for 20% off – IKTN20.
Google Analytics Qualification – helpful hints..
May 28th, 2009
In response to a couple of questions here’s what I had open in my browser windows during the test
The Analytics Api’s
Regex Testing Tool
Conversion University pages
The URL builder tool
My analytics account
My advice is make good use of the conversion university and review all the material even if you think you know it all already. Some of the questions are dead easy, others are designed to make you think. And, yes, I do think it was useful to take the test. Best of luck!
Google Analytics Individual Qualification
May 27th, 2009
I’ve just passed the Google Analytics Individual Qualification.

I’ve been using Google Analytics since it was Urchin, but the Conversion University course was a pretty good refresher. So there you go, I’m officially an expert…any Google Analytics questions, just ask
Paid search driving less traffic to retail
May 24th, 2009
This week’s new media age published research from Hitwise demonstrating that traffic to retailers’ sites from natural search increased to 30.9% from 26.5% between April 2008 and April 2009.
Read more here
