iknowthe.net | Internet and Ecommerce Consultant

After about 2 years of meaning to get round to it I’ve just updated my main website. The content (and 99% of the source code), is all the same, as all the visual changes are achieved using css. This means my top ranking shouldn’t suffer at all, fingers crossed. Anyway, check it out, its very cool and if you refresh the page the image on the laptop randomly changes – sweet

Here’s before and after shots:

I’ve been doing some work on Pet Insurance recently…

For my reference as much as anything, here’s Google’s UK market share as of April 2007.

I know I haven’t updated in a while – I’ve have a huge tranch of work on which is only now beginning to tail off – leaves me with a bit of space in the summer for my own private projects. I also need to update the main sites look and feel – its mostly built but I need some time clear to install it. And I’ve gone off this blog skin, I think some tweaking is in order. I was using k2 for WordPress, I think I’ll look at it again. So, lots to keep me busy…

Apple has filed a patent detailing its plans to make online shopping a more interactive experience. The patent states:

“one drawback of online shopping is that the experience can feel sterile and isolating. Customers in such an environment may be less likely to have positive feelings about the online shopping experience, may be less inclined to engage in the online equivalent of window shopping (e.g., will not linger in front of a display), and may ultimately spend less money than their counterparts who shop in physical stores.”

Very interesting, and a cool idea. But is it distracting if you are there to order a specific item, or would it encourage you to browse and spend more? I would love to see what they are planning.

Read the story at MacNN