iknowthe.net - Internet and Ecommerce Consultant

I came across an interesting case study today. Shoeline.com tested adding 10 videos highlighting different shoes on some of its product pages. The videos showed the feet of models sporting the various styles. The items that had videos experienced a 44% increase in conversions. Now, the company is expanding the number of videos to 100.

I don’t really use twitter much but they have just stopped sending free SMS twitters out. Lots of people are disappointed by this (and I really think they could have offered a pay deal themselves) however, other companies are stepping into the breach including tweetSMS . I think twitter missed a large revenue stream here….

I saw one of the google street view cars last week in Enstone, Oxfordshire. These are the cars that Google is using to populate their new Street View function with pictures of actual streets. For those of you who don’t know Enstone, its the back of beyond, and the Google car was going up and down little farm tracks in rural Oxfordshire, filming up every track. So streetview will be more than just major cities, it will include little rural lanes. Very interesting.

When I’m looking at rankings for UK clients I presuppose that most use google.co.uk and the “search the web” defaults. Its nice to see some research that confirms this.